I’m not going to get into the specifics of Tumblr but I chose it over WordPress for the blog for a few reasons:

• I use WordPress every day so it’s nice to have a change of scenery when posting content.
• I like to broaden my horizons with tools I use on the web so when a client needs a hand with something I can help.
• Different ‘post types’. I can post pictures, links, audio, video etc - this of course can be done on WordPress with the correct configuration and is probably better but Tumblr is just simple and set up to do exactly what I want to do.
• Other people I know are on Tumblr.

Well there are my reasons - why does every else use Tumblr for their blogs?